With Cobra as the automotive marque, in 1995 Caroll Shelby came to town to help launch our first auto rally to raise funds for the Pacific Grove Youth Center. The Pacific Grove Rotary Concours Auto Rally is now established as one of the most popular free-to-spectator events of Car Week on the Monterey Peninsula.

The 2023 event will be led on held on Friday, August 18th. To celebrate the 70th anniversary of the longest running nameplate of any car on the road today, the marque for 2023 will be the Corvette.

The marque for 2022 was the Mini Cooper to celebrate the 60th anniversary of the introduction of the team-up between Sir Alec Issigonis and John Cooper in 1961, which gave birth to the Austin Mini Cooper and Morris Mini Cooper. Photos of the 2022 winners are posted on the Photo Gallery page.

Our annual event is geared for those enthusiasts who own, drive, or appreciate all cars, especially Vintage, Classic, Sports, and Luxury vehicles. Registration and staging of participating cars begin at noon along Lighthouse Avenue in the heart of Pacific Grove. Spectators arrive throughout the afternoon to view the staged vehicles and to watch them depart on the rally drive that follows a scenic route along the magnificent Pacific Grove and Pebble Beach shoreline. The rally returns to downtown Pacific Grove. If you wish to dine at any of our fine restaurants, be sure to make reservations well ahead.

Proceeds from the event support Rotary Club of Pacific Grove projects and local youth programs. Projects funded over the history of the event have included the Pacific Grove Youth Center and high school driver-training scholarships.

Visit the Photo Gallery on this site for images from a typical event or see our Facebook page for recent photos of your friends and their cars.

See the following pages for additional information:

Thank You to prior Pacific Grove Rotary Concours Auto Rally Sponsors